Before I tell you about She, I have to explain the best part, which is its location: the seaside Old Town of Marblehead, MA. Marblehead is a peninsula with few roads leading in or out - you can't pass through it, and some people just don't leave it. She's name brands include Tracy Reese, Free People, and Ella Moss, Splendid, and Michael Stars. For jeans we have J Brand, Hudson, William Rast, and Silver. We also carry a wide range of affordable tops and dresses. We welcome the browsers as well as the I-only-have-10 minutes-and-need-something-tonight crowd, the babysitter sorting crumpled money, and the woman handing over that very heavy black credit card. The staff at She is genuine and gives it to you straight. We are not pushy. Our goal is to keep the personal style of our shoppers while evolving their look. We are a quaint and happy boutique; just be sure to bring a map and have enough gas to get out of here.
I did not think I’d ever own a boutique. I didn't dream of it when I was a girl. However, I’ve always coveted clothes and become emotionally attached to them. I couldn’t bare clothing that just did not feel right. My five-year-old daughter has inherited this trait. Getting her dressed is like taming a lion when something feels too tight, or too itchy, or the seam on her sock isn't right. As my mother pointed out, payback's a bitch. The upside is that my boutique reflects this sensitivity- I like comfort. After a few years in the business world, I decided it was time for a change. It was that simple and that complicated: sink or swim. So far, I’m swimming. Now I spend my days in a bright, renovated space in a pre-civil war building with original floors, and the original desk from when it was a hardware store. The front door reveals the layers of paint of past shops who did business here. I know I am lucky.